China Anime Market Size & Outlook, 2025-2030
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China anime market highlights
- The China anime market generated a revenue of USD 2,242.7 million in 2024 and is expected to reach USD 4,599.2 million by 2030.
- The China market is expected to grow at a CAGR of 12.7% from 2025 to 2030.
- In terms of segment, merchandising was the largest revenue generating type in 2024.
- Internet Distribution is the most lucrative type segment registering the fastest growth during the forecast period.
Anime market data book summary
| Market revenue in 2024 | USD 2,242.7 million |
| Market revenue in 2030 | USD 4,599.2 million |
| Growth rate | 12.7% (CAGR from 2025 to 2030) |
| Largest segment | Merchandising |
| Fastest growing segment | Internet Distribution |
| Historical data | 2018 - 2023 |
| Base year | 2024 |
| Forecast period | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | T.V., Movie, Video, Internet Distribution, Merchandising, Music, Pachinko, Live Entertainment |
| Key market players worldwide | Pierrot, Studio Ghibli, Bioworld, Sunrise, Toei Animation, Bones Studio, Kyoto, Madhouse, Sony Pictures Entertainment, Good Smile Company, Sentai Holdings, VIZ Media, Eleven Arts |
Other key industry trends
- In terms of revenue, China accounted for 6.5% of the global anime market in 2024.
- Country-wise, Japan is expected to lead the global market in terms of revenue in 2030.
- In Asia Pacific, Japan anime market is projected to lead the regional market in terms of revenue in 2030.
- India is the fastest growing regional market in Asia Pacific and is projected to reach USD 1,746.6 million by 2030.
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Anime Market Scope
Anime Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Eleven Arts | View profile | 11-50 | Los Angeles, California, United States, North America | https://www.elevenarts.net |
| Sentai Holdings | View profile | 51-100 | Houston, Texas, United States, North America | https://www.sentaifilmworks.com |
| Madhouse | View profile | 11-50 | Royal Oak, Michigan, United States, North America | http://madhouseinc.com/ |
| Bones Studio | View profile | 11-50 | Warszawa, Mazowieckie, Poland, Europe | https://bones.studio/ |
| Toei Animation | View profile | 1001-5000 | Nakano, Nagano, Japan, Asia | http://corp.toei-anim.co.jp/ |
| Pierrot | View profile | - | Mitaka, Tokyo, Japan, Asia | http://pierrot.jp |
| Sony Pictures Entertainment | View profile | 5001-10000 | Culver City, California, United States, North America | http://sonypictures.com |
| Sunrise | View profile | 11-50 | Paris, Ile-de-France, France, Europe | https://www.sunrise.am |
| VIZ Media | View profile | 51-100 | San Francisco, California, United States, North America | http://www.viz.com |
| Kyoto | View profile | - | Mexico City, Distrito Federal, Mexico, North America | http://www.kyoto.mx/principal.php |
| Bioworld | View profile | 251-500 | Irving, Texas, United States, North America | http://bioworldcorp.com/ |
| Good Smile Company | View profile | 101-250 | Tokyo, Tokyo, Japan, Asia | http://www.goodsmile.info/ |
| Studio Ghibli | View profile | 101-250 | Tokyo, Tokyo, Japan, Asia | http://www.ghibli.jp |
China anime market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to anime market will help companies and investors design strategic landscapes.
Merchandising was the largest segment with a revenue share of 30.32% in 2024. Horizon Databook has segmented the China anime market based on t.v., movie, video, internet distribution, merchandising, music, pachinko, live entertainment covering the revenue growth of each sub-segment from 2018 to 2030.
The market in China recorded a market share of 24.6% in 2023. This growth can be attributed to Chinese companies significantly investing in anime platforms to meet the growing demand for anime in the country and generate significant revenue from the upcoming opportunities. For instance, in August 2022, Tencent Holdings Ltd. acquired a creative studio based in Japan with numerous hit Nintendo Switch games as a part of its talent acquisition.
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Target buyers of China anime market databook
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Our clientele includes a mix of anime market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the China anime market , including forecasts for subscribers. This country databook contains high-level insights into China anime market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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China anime market size, by type, 2018-2030 (US$M)
China Anime Market Outlook Share, 2024 & 2030 (US$M)
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