UK Adventure Tourism Market Size & Outlook, 2023-2030

The adventure tourism market in UK is expected to reach a projected revenue of US$ 93,764.2 million by 2030. A compound annual growth rate of 15.6% is expected of UK adventure tourism market from 2024 to 2030.
Revenue, 2023 (US$M)
$33,947.8
Forecast, 2030 (US$M)
$93,764.2
CAGR, 2024 - 2030
15.6%
Report Coverage
UK

UK adventure tourism market highlights

  • The UK adventure tourism market generated a revenue of USD 33,947.8 million in 2023 and is expected to reach USD 93,764.2 million by 2030.
  • The UK market is expected to grow at a CAGR of 15.6% from 2024 to 2030.
  • In terms of segment, soft was the largest revenue generating activity type in 2023.
  • Soft is the most lucrative activity type segment registering the fastest growth during the forecast period.

Adventure tourism market data book summary

Market revenue in 2023USD 33,947.8 million
Market revenue in 2030USD 93,764.2 million
Growth rate15.6% (CAGR from 2023 to 2030)
Largest segmentSoft
Fastest growing segmentSoft
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationHard, Soft
Key market players worldwideButterfield & Robinson, G Adventures, TUI AG, Heritage Global Inc, Austin Adventures, GeoEx (Geographic Expeditions), Intrepid Group, Mountain Travel Sobek, ROW Adventures

Other key industry trends

  • In terms of revenue, UK accounted for 9.5% of the global adventure tourism market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Europe, UK adventure tourism market is projected to lead the regional market in terms of revenue in 2030.
  • Italy is the fastest growing regional market in Europe and is projected to reach USD 65,893.6 million by 2030.

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Adventure Tourism Market Companies

Name Profile # Employees HQ Website

UK adventure tourism market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to adventure tourism market will help companies and investors design strategic landscapes.


Soft was the largest segment with a revenue share of 66.75% in 2023. Horizon Databook has segmented the UK adventure tourism market based on hard, soft covering the revenue growth of each sub-segment from 2018 to 2030.


  • UK Adventure Tourism Activity Type Outlook (Revenue, USD Million, 2018-2030)
    • Hard
    • Soft
    • Others
  • UK Adventure Tourism Group Outlook (Revenue, USD Million, 2018-2030)
    • Solo
    • Couples
    • Family
    • Groups
  • UK Adventure Tourism Booking Mode Outlook (Revenue, USD Million, 2018-2030)
    • Direct
    • Travel Agent
    • Marketplace Booking
  • UK Adventure Tourism Age Group Outlook (Revenue, USD Million, 2018-2030)
    • 28 and Under
    • 29-40
    • 41-50
    • 51-60
    • 61-70
    • 71 and Over

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Target buyers of UK adventure tourism market databook

  • Our clientele includes a mix of adventure tourism market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of country-level data and insights on the UK adventure tourism market , including forecasts for subscribers. This country databook contains high-level insights into UK adventure tourism market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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UK adventure tourism market size, by activity type, 2018-2030 (US$M)

UK Adventure Tourism Market Outlook Share, 2023 & 2030 (US$M)

UK adventure tourism market size, by activity type, 2018-2030 (US$M)

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