Middle East & Africa Adventure Tourism Market Size & Outlook

The adventure tourism market in Middle East & Africa is expected to reach a projected revenue of US$ 74,813.8 million by 2030. A compound annual growth rate of 14.7% is expected of Middle East & Africa adventure tourism market from 2024 to 2030.
Revenue, 2023 (US$M)
$28,686.2
Forecast, 2030 (US$M)
$74,813.8
CAGR, 2024 - 2030
14.7%
Report Coverage
Middle East & Africa

MEA adventure tourism market highlights

  • The MEA adventure tourism market generated a revenue of USD 28,686.2 million in 2023.
  • The market is expected to grow at a CAGR of 14.7% from 2024 to 2030.
  • In terms of segment, soft was the largest revenue generating activity type in 2023.
  • Soft is the most lucrative activity type segment registering the fastest growth during the forecast period.
  • Country-wise, South Africa is expected to register the highest CAGR from 2024 to 2030.

MEA data book summary

Market revenue in 2023USD 28,686.2 million
Market revenue in 2030USD 74,813.8 million
Growth rate14.7% (CAGR from 2023 to 2030)
Largest segmentSoft
Fastest growing segmentSoft
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationHard, Soft
Key market players worldwideButterfield & Robinson, G Adventures, TUI AG, Heritage Global Inc, Austin Adventures, GeoEx (Geographic Expeditions), Intrepid Group, Mountain Travel Sobek, ROW Adventures

Other key industry trends

  • In terms of revenue, MEA region accounted for 8.0% of the global adventure tourism market in 2023.
  • Globally, Europe is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 328,635.6 million by 2030.

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Adventure Tourism Market Companies

Name Profile # Employees HQ Website

Middle East & Africa adventure tourism market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to adventure tourism market will help companies and investors design strategic landscapes.


Soft was the largest segment with a revenue share of 67.79% in 2023. Horizon Databook has segmented the Middle East & Africa adventure tourism market based on hard, soft covering the revenue growth of each sub-segment from 2018 to 2030.


  • Middle East & Africa Adventure Tourism Activity Type Outlook (Revenue, USD Million, 2018-2030)
    • Hard
    • Soft
    • Others
  • Middle East & Africa Adventure Tourism Group Outlook (Revenue, USD Million, 2018-2030)
    • Solo
    • Couples
    • Family
    • Groups
  • Middle East & Africa Adventure Tourism Booking Mode Outlook (Revenue, USD Million, 2018-2030)
    • Direct
    • Travel Agent
    • Marketplace Booking
  • Middle East & Africa Adventure Tourism Age Group Outlook (Revenue, USD Million, 2018-2030)
    • 28 and Under
    • 29-40
    • 41-50
    • 51-60
    • 61-70
    • 71 and Over

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Target buyers of Middle East & Africa adventure tourism market databook

  • Our clientele includes a mix of adventure tourism market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of continent-level data and insights on the Middle East & Africa adventure tourism market , including forecasts for subscribers. This continent databook contains high-level insights into Middle East & Africa adventure tourism market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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MEA adventure tourism market size, by country, 2018-2030 (US$M)

Middle East & Africa Adventure Tourism Market Outlook Share, 2023 & 2030 (US$M)

MEA adventure tourism market size, by country, 2018-2030 (US$M)

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