Italy Adventure Tourism Market Size & Outlook, 2023-2030
Italy adventure tourism market, 2018-2030 (US$M)
Related Markets
Italy adventure tourism market highlights
- The Italy adventure tourism market generated a revenue of USD 21,321.3 million in 2023 and is expected to reach USD 65,893.6 million by 2030.
- The Italy market is expected to grow at a CAGR of 17.5% from 2024 to 2030.
- In terms of segment, soft was the largest revenue generating activity type in 2023.
- Soft is the most lucrative activity type segment registering the fastest growth during the forecast period.
Adventure tourism market data book summary
| Market revenue in 2023 | USD 21,321.3 million |
| Market revenue in 2030 | USD 65,893.6 million |
| Growth rate | 17.5% (CAGR from 2023 to 2030) |
| Largest segment | Soft |
| Fastest growing segment | Soft |
| Historical data | 2018 - 2022 |
| Base year | 2023 |
| Forecast period | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Hard, Soft |
| Key market players worldwide | Butterfield & Robinson, G Adventures, TUI AG, Heritage Global Inc, Austin Adventures, GeoEx (Geographic Expeditions), Intrepid Group, Mountain Travel Sobek, ROW Adventures |
Other key industry trends
- In terms of revenue, Italy accounted for 6.0% of the global adventure tourism market in 2023.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Europe, UK adventure tourism market is projected to lead the regional market in terms of revenue in 2030.
- Italy is the fastest growing regional market in Europe and is projected to reach USD 65,893.6 million by 2030.
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Adventure Tourism Market Scope
Adventure Tourism Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|
Italy adventure tourism market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to adventure tourism market will help companies and investors design strategic landscapes.
Soft was the largest segment with a revenue share of 66.48% in 2023. Horizon Databook has segmented the Italy adventure tourism market based on hard, soft covering the revenue growth of each sub-segment from 2018 to 2030.
- Italy Adventure Tourism Activity Type Outlook (Revenue, USD Million, 2018-2030)
- Hard
- Soft
- Others
- Italy Adventure Tourism Group Outlook (Revenue, USD Million, 2018-2030)
- Solo
- Couples
- Family
- Groups
- Italy Adventure Tourism Booking Mode Outlook (Revenue, USD Million, 2018-2030)
- Direct
- Travel Agent
- Marketplace Booking
- Italy Adventure Tourism Age Group Outlook (Revenue, USD Million, 2018-2030)
- 28 and Under
- 29-40
- 41-50
- 51-60
- 61-70
- 71 and Over
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Target buyers of Italy adventure tourism market databook
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Our clientele includes a mix of adventure tourism market companies, investment firms, advisory firms & academic institutions.
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Horizon Databook provides a detailed overview of country-level data and insights on the Italy adventure tourism market , including forecasts for subscribers. This country databook contains high-level insights into Italy adventure tourism market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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Italy adventure tourism market size, by activity type, 2018-2030 (US$M)
Italy Adventure Tourism Market Outlook Share, 2023 & 2030 (US$M)
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