Canada Adventure Tourism Market Size & Outlook, 2023-2030

The adventure tourism market in Canada is expected to reach a projected revenue of US$ 33,568.0 million by 2030. A compound annual growth rate of 17.2% is expected of Canada adventure tourism market from 2024 to 2030.
Revenue, 2023 (US$M)
$11,072.7
Forecast, 2030 (US$M)
$33,568.0
CAGR, 2024 - 2030
17.2%
Report Coverage
Canada

Canada adventure tourism market highlights

  • The Canada adventure tourism market generated a revenue of USD 11,072.7 million in 2023 and is expected to reach USD 33,568.0 million by 2030.
  • The Canada market is expected to grow at a CAGR of 17.2% from 2024 to 2030.
  • In terms of segment, soft was the largest revenue generating activity type in 2023.
  • Soft is the most lucrative activity type segment registering the fastest growth during the forecast period.

Adventure tourism market data book summary

Market revenue in 2023USD 11,072.7 million
Market revenue in 2030USD 33,568.0 million
Growth rate17.2% (CAGR from 2023 to 2030)
Largest segmentSoft
Fastest growing segmentSoft
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationHard, Soft
Key market players worldwideButterfield & Robinson, G Adventures, TUI AG, Heritage Global Inc, Austin Adventures, GeoEx (Geographic Expeditions), Intrepid Group, Mountain Travel Sobek, ROW Adventures

Other key industry trends

  • In terms of revenue, Canada accounted for 3.1% of the global adventure tourism market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In North America, U.S. adventure tourism market is projected to lead the regional market in terms of revenue in 2030.
  • Canada is the fastest growing regional market in North America and is projected to reach USD 33,568.0 million by 2030.

No credit card required*

Horizon in a snapshot

  • 30K+ Global Market Reports
  • 120K+ Country Reports
  • 1.2M+ Market Statistics
  • 200K+ Company Profiles
  • Industry insights and more

Adventure Tourism Market Companies

Name Profile # Employees HQ Website

Canada adventure tourism market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to adventure tourism market will help companies and investors design strategic landscapes.


Soft was the largest segment with a revenue share of 61% in 2023. Horizon Databook has segmented the Canada adventure tourism market based on hard, soft covering the revenue growth of each sub-segment from 2018 to 2030.


  • Canada Adventure Tourism Activity Type Outlook (Revenue, USD Million, 2018-2030)
    • Hard
    • Soft
    • Others
  • Canada Adventure Tourism Group Outlook (Revenue, USD Million, 2018-2030)
    • Solo
    • Couples
    • Family
    • Groups
  • Canada Adventure Tourism Booking Mode Outlook (Revenue, USD Million, 2018-2030)
    • Direct
    • Travel Agent
    • Marketplace Booking
  • Canada Adventure Tourism Age Group Outlook (Revenue, USD Million, 2018-2030)
    • 28 and Under
    • 29-40
    • 41-50
    • 51-60
    • 61-70
    • 71 and Over

Reasons to subscribe to Canada adventure tourism market databook:

  • Access to comprehensive data: Horizon Databook provides over 1 million market statistics and 20,000+ reports, offering extensive coverage across various industries and regions.
  • Informed decision making: Subscribers gain insights into market trends, customer preferences, and competitor strategies, empowering informed business decisions.
  • Cost-Effective solution: It's recognized as the world's most cost-effective market research database, offering high ROI through its vast repository of data and reports.
  • Customizable reports: Tailored reports and analytics allow companies to drill down into specific markets, demographics, or product segments, adapting to unique business needs.
  • Strategic advantage: By staying updated with the latest market intelligence, companies can stay ahead of competitors, anticipate industry shifts, and capitalize on emerging opportunities.

Target buyers of Canada adventure tourism market databook

  • Our clientele includes a mix of adventure tourism market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of country-level data and insights on the Canada adventure tourism market , including forecasts for subscribers. This country databook contains high-level insights into Canada adventure tourism market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

Partial client list

  • logo

Canada adventure tourism market size, by activity type, 2018-2030 (US$M)

Canada Adventure Tourism Market Outlook Share, 2023 & 2030 (US$M)

Canada adventure tourism market size, by activity type, 2018-2030 (US$M)

Sign up - it's easy, and free!

Sign up and get instant basic access to databook, upgrade
when ready, or enjoy our free plan indefinitely.

Explore all plans

Included in Horizon account

  • 30K+ Global Market Reports
  • 120K+ Country Reports
  • 1.2M+ Market Statistics
  • 200K+ Company Profiles
  • Industry insights and more