U.S. Bathroom And Toilet Assist Devices Market Size, Share & Trends Analysis Report By Product (Shower Chairs & Stools, Bath Lifts, Toilet Seat Raisers, Handgrips & Grab Bars), And Segment Forecasts, 2024 - 2030

Market Size & Trends

The U.S. bathroom and toilet assist devices market size was estimated at USD 1.43 billion in 2023 and is projected to grow at a CAGR of 7.0% from 2024 to 2030. Due to an increase in sports-related injuries, auto accidents, and chronic neurological impairment, the population is becoming more disabled, which is expected to propel the market in the U.S. The U.S. market for bathroom and toilet assist devices is anticipated to grow significantly over the projected period. The chance of paralysis is rising owing to an increase in multiple sclerosis, stroke, and spinal cord injuries. It is anticipated that this would accelerate the market growth.

The National Spinal Cord Injury Statistical Center (NSCISC) data sheet 2022 states that between 253,000 and 378,000 people in the U.S. live with spinal cord injuries and about 18,000 new instances of SCI are recorded each year. Due to their greater personalization, portability, flexibility, and reduced need for caregivers, the use of bathroom and toilet aid systems is projected to increase in the future.

Toilet assist devices enable individuals to maintain their privacy while using the restroom independently, even after long-term illnesses or accidents. These devices significantly improve the quality of life at a lower cost than hospital beds or motorized wheelchairs and usually have minimal additional maintenance costs. In August 2020, the Americans with Disabilities Act (ADA has specific requirements for accessible toilets, such as a seat height of 17-19 inches and a 2-inch clearance between the seat and floor) for those using toilet frames or other assistance devices. The ADA defines a disabled person as needing help with daily activities, including bathing and using the lavatory. These tasks can be challenging for elderly individuals, particularly bathing, which was the most difficult task for older adults, followed by toileting. This makes personal assistance more time-consuming and increases the likelihood of long-term reliance and nursing home admission. Bathing aids such as lifts, chairs, hand grips, and anti-slip mats can enhance the quality of life for this group and the assistance they receive.

Moreover, injured patients are the primary users of toilet and bathroom help systems to overcome mobility problems. The rising number of traffic accidents in the U.S. and Mexico that result in severe injuries and physical disabilities is making North America a significant portion of the market. Furthermore, growing consumer attitudes toward smart bathroom assistant devices would fuel the country's market expansion.

In addition, the market is being driven by the aging population in the U.S. The Centers for Disease Control and Prevention (CDC) estimates that 61 million adults in the U.S. have a disability, making up around 26% of the adult population. The percentage of the population that is 60 years of age or older increased from 9.2% in 1990 to 11.7% in 2013, and the UN Department of Economic and Social Affairs projects that this percentage will continue to rise, reaching 21.1% by 2050. Diseases such as osteoporosis and rheumatoid arthritis are more common in the senior population, which can impair their movement and make them more dependent on a caretaker to do everyday duties. This element will probably increase demand for different bathroom and toilet aids.

Furthermore, the U.S. Centers for Medicare & Medicaid Services (CMS) oversees Medicare and Medicaid, two primary financing sources for medical equipment, including assistive toilet and bathroom technology. Medicaid services low-income individuals and families, whereas Medicare typically covers those 65 or older. Various programs' coverage and reimbursement guidelines can significantly impact the supply and demand for assistive devices.

During the COVID-19 epidemic, the U.S. bathroom & toilet assist devices expanded the market. The demand for bathroom and toilet assistance gadgets surged due to government efforts to encourage people, especially older people, to stay home during the pandemic. However, as fewer traffic accidents result in disability, the market for these devices has declined. Medicare and Medicaid programs temporarily extended their coverage of telehealth services in response to the COVID-19 epidemic, enabling beneficiaries to obtain medical care from a distance. This has facilitated greater access to healthcare services and decreased the requirement for in-person visits for those with impairments or mobility challenges who require bathroom and toilet help equipment.

Market Concentration & Characteristics

The market growth stage is high, and the pace is accelerating. The bathroom and toilet aid gadget industry in the U.S. is highly innovative. Smart toilets in the U.S., including the Sedona from Kohler and the Neorest from Toto, incorporate cutting-edge technology to offer a clean and relaxing experience. Automatic flushing, heated seats, bidet capabilities, air fresheners, and even built-in dryers are among their amenities. To ensure a hands-free experience, these toilets frequently use sensors to detect the user's presence and activate the relevant functionalities. For instance, in January 2021, the new smart tap from Kohler dispenses only the amount of water it is instructed to. American bathroom and kitchen manufacturer Kohler has developed an intelligent tap that can be required to distribute exact volumes of water by voice command. Future items and solutions would likely be even more inventive as technology develops. Subsequently, increasing chronic illnesses and the growing aging and disabled population are the major factors driving the global bathroom & toilet assist devices market. For instance, as per the Arthritis Society, about 6 million Canadians (1 in 5 adults) have arthritis, and this number is estimated to grow to 9 million by 2040 (1 in 5 today to 1 in 4 in 2040).

The U.S. bathroom & toilet assist devices industry is characterized by mergers and acquisitions (M&A) activities owing to several factors such as consolidating resources, expanding product portfolios, and enhancing market presence. For instance, in January 2023, TOTO announced its partnership with Comcast's MachineQ to integrate smart restrooms. More U.S. locations are soon expected to carry TOTO's IoT-enabled innovative restroom products.

The bathroom & toilet assist devices industry in the U.S. is also subject to increasing regulatory scrutiny. A federal human rights statute known as the Americans with Disabilities Act (ADA) forbids discrimination against people with disabilities in several contexts, including the workplace and public places. To guarantee that restrooms are accessible to those with disabilities, the ADA Accessibility Guidelines (ADAAG) set forth architectural specifications. This rule influences the layout and placement of restroom and toilet assistance equipment in public areas.

The massive digitalization of the healthcare sector in the U.S. is driving the emergence of a wide range of services and substitutes in the market. These services and substitutes are transforming the market by offering innovative solutions that cater to diverse needs and improve overall user experience with advances in digitalization in the healthcare sector. A few substitutes include telehealth and remote monitoring, wearable technology, mobile health applications (mHealth), the Internet of Things (IoT), and smart homes.

The market has significant end-user concentration. The primary end-users are typically older adults, individuals with disabilities, or those recovering from injuries or surgeries. As the U.S. population ages, the demand for these devices is expected to grow, leading to a higher concentration of end-users in this demographic group.

Product Insights

The commodes segment dominated the market, accounting for over 19% in 2023. Toilet commodes can be stationary or movable and come in various materials, including plastic and metal. They also have several other features, such as height and sitting adjustments. Commodes are classified as durable medical equipment under Medicare Part B (Medical Insurance) when prescribed by a physician, a key factor propelling the segment's growth. Commodes also reduce the need for caregivers and help using the restroom. They come with a waste product storage box fixed to a chair. They are easy to clean and comfortable for older people and people with restricted mobility. In addition, these commodes are flexible and multipurpose. In addition, they can be mounted above or on top of toilets. Maybe you could use them as shower seats instead.

The bath aids segment is anticipated to register the fastest CAGR during the forecast period. Bath lifts provide comfort and help to people with limited mobility who may encounter various obstacles in restrooms. Throughout the projection period, the segment's rise is probably going to be assisted by these items' user-friendly designs. Hydraulic levers are offered for bath lifts, which elderly or disabled individuals or an attendant can operate. The individual receiving the lift is seated on a sling made of fabric. There are three types of bath lifts: fixed, reclining, and laying. Reclining devices are more in demand than other types, such as the extra benefits they provide. Users can select a sitting posture using its battery and button mechanism. It facilitates reclining or adjusting the backrest to a comfortable posture.

The bath aids category serves the particular needs of people who need extra help and security when using showers and baths. As the population ages and the need for accessible bathroom solutions rises, this market is anticipated to experience more innovation and growth in the upcoming years.

Key U.S. Bathroom And Toilet Assist Devices Company Insights

Some of the key players operating in the market include Etac AB, Invacare, Arjo Huntleigh, Bischoff Medical Devices, and Dietz Rehab.

• Etac AB. produces medical devices meant to assist people with limited mobility. The company's wheelchairs, shower stools, toilet seat raisers, and contemporary tiltable shower commodes allow people with physical limitations to live independently and take care of their everyday needs without assistance.

• Invacare Corporation provides its clients with long-term care medical items that encourage recovery and active lifestyles. The company offers home medical equipment, residential living operators, distributors, and government health services.

Drive DeVilbiss Healthcare, Carex Health Brands, and Medline Industries are some of the other market participants in the U.S. bathroom & toilet assist devices market.

• Drive DeVilbiss International is a medical equipment company that serves retailers, e-tailers, wholesalers, and home healthcare providers. To enhance people's quality of life and encourage their independence, the company provides a full range of durable medical equipment, such as mobility products, bariatric goods, wheelchairs, sleep surfaces and pressure prevention products, respiratory equipment, and CPAP devices.

• Carex provides self-care, medical, and at-home products for everyone's health and well-being. Customers nationwide can purchase healthcare products from the company's internet website at substantial savings. These products include transparent chairs, mobility aids, bath safety equipment, pain management devices, sleep therapy, insomnia, first aid, and back pain and joint discomfort relief.

Recent Developments

• In May 2023, the FDA approved Casana's smart toilet seats, which used electronic sensors inserted into the cushion to record and monitor blood pressure and pulse rate, and the company raised USD 30 million in funding.

• In August 2022, Kohler Co. introduced the Numi 2.0, Eir, Innate, and Veil intelligent toilets, with cutting-edge technology features, including integrated nightlights and heated seats.

• In May 2022, Etac introduced the new Clean shower commode. As part of its Clean product line, with its front-opening seat, the product gives consumers more unrestricted access from the front.

U.S. Bathroom And Toilet Assist Devices Market Report Scope

U.S. Bathroom & Toilet Assist Devices Market Report Segmentation

This report forecasts revenue growth at country levels and analyzes the latest industry trends in each sub-segment from 2018 to 2030. For this study, Grand View Research has segmented the U.S. bathroom & toilet assist devices market report based on product:

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Shower Chairs & Stools

    • Shower Stools

    • Shower Chairs

  • Bath Lifts

    • Fixed bath lifts

    • Reclining bath lifts

    • Lying bath lifts

  • Toilet Seat Raiser

  • Commodes

    • Shower and Toilet Commodes

    • Toilet Commodes

  • Handgrips and Grab Bars

  • Bath Aids