The global printed tape market size is expected to reach USD 46.7 billion by 2030, at a registering a CAGR of 4.4% from 2024 to 2030, according to a new report by Grand View Research, Inc. Growing utilization of the tapes for branding and marketing purposes is expected to bolster growth over the forecast period.
The demand for printed tapes is expected to witness significant growth on account of the growing demand in food & beverage and for branding and promoting new products and for increasing consumer awareness. In addition, the growing use of printed tapes in road marking & hazard safety application is expected to have a positive impact on the market.
The growing use of various taping materials including polypropylene and polyvinyl chloride (PVC) coupled with availability of different types of adhesives to suit specific application needs is expected to have a positive impact on the industry over the next eight years. In addition, increasing used of different types of printing inks is expected to aid the printed tapes market growth.
The use these tapes for packaging application aids in classifying the products during transit. Furthermore, the use of various printing technologies has assisted in multicolor printing on the tapes, which in turn has bolstered the use of the product in transportation and logistics and hazard safety applications.
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Polypropylene (PP) dominated the market with a 63.9% share in 2023. The market was primarily driven by its cost-effectiveness.
Food & beverage secured the largest market revenue share in 2023 with the increasing demand for secure and attractive packaging.
Consumer durables are projected to grow at the fastest CAGR of 5.1% over the forecast period owing to the growing demand for secure and attractive packaging.
The Asia Pacific printed tape market dominated the global revenue share with 40.1% in 2023 driven by the rapid expansion of the e-commerce sector.
Grand View Research has segmented the global printed tape on the basis of material, end use, and region:
Printed Tape Material Outlook (Revenue, USD Billion, 2018 - 2030)
Polypropylene
Polyvinyl Chloride
Others Material
Printed Tape End Use Outlook (Revenue, USD Billion, 2018 - 2030)
Food & Beverage
Consumer Durables
Transportation & Logistics
Others End Use
Printed Tape Regional Outlook (Revenue, USD Million, 2018 - 2030)
North America
U.S.
Canada
Mexico
Europe
Germany
UK
France
Italy
Spain
Asia Pacific
China
Japan
India
Latin America
Brazil
Argentina
Middle East and Africa (MEA)
Saudi Arabia
List of Key Players of Printed Tape Market
Tesa Tapes (India) Private Limited
Berry Global Inc.
Atlas Tapes S.A.
BOLEX
ADH Tape
3M
Nitto Denko Corporation
Shurtape Technologies, LLC
Vibac Group S.p.a
Windmill Tapes
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