The global herbal supplements market size is expected to reach USD 8.5 billion by 2025, according to a new report by Grand View Research, Inc. It is projected to expand at a CAGR of 6.2% over the forecast period (from 2018 to 2025). Growing geriatric population and awareness regarding preventive healthcare are expected to be the key factors driving the market. Rising healthcare expenditure is also likely to augment the market growth. Easy availability of herbal supplements owing to various strategies, such as direct selling and bundled offerings, adopted by companies will also support market growth.
Increasing awareness regarding the benefits associated with the consumption of herbal supplements is also likely to have a positive impact on the product demand. Manufacturers are focusing on product placement strategies to increase their sale across all consumer groups. For instance, the advertisements targeting children segment are focused on endorsing the use of supplements for nutritional values for healthy growth. According to the article cited by NCBI in 2013, nearly 80% of the global population relies on herbal supplements as part of primary healthcare. Thus, increasing acceptance of natural therapies and products is also propelling the market growth.
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Echinacea supplements segment accounted for the largest revenue share in 2017 owing to high adoption of these supplements for infection prevention
Turmeric supplements segment is expected to emerge with the fastest CAGR 8.1% over the forecast period owing to the rising clinical studies demonstrating the therapeutic benefits of these supplements
Capsule segment accounted for the largest revenue share in 2017 owing to the large number of products available in capsule form
Adult segment emerged as the largest consumer group in the past while pregnant women segment is expected to emerge with the fastest CAGR 7.0% over the forecast period
Asia Pacific was the largest regional market; however, Europe is anticipated to witness the fastest CAGR of 8.2% over the forecast period
Jarrow Formulas, Inc.; Solgar, Inc.; Nature’s Bounty; Ancient GreenFields Pvt. Ltd.; Gaia Herbs; and Now Foods are some of the key companies in the herbal supplements market
Grand View Research has segmented the global herbal supplements market on the basis of product, formulation, consumer, and region:
Herbal Supplements Product Outlook (Revenue, USD Million, 2014 - 2025)
Moringa
Echinacea
Flaxseeds
Turmeric
Ginger
Ginseng
Herbal Supplements Formulation Outlook (Revenue, USD Million, 2014 - 2025)
Tablets
Capsules
Liquid
Powder and Granules
Soft Gels
Others
Herbal Supplements Consumer Outlook (Revenue, USD Million, 2014 - 2025)
Pregnant Women
Adults
Pediatric
Geriatric
Herbal Supplements Regional Outlook (Revenue, USD Million, 2014 - 2025)
North America
U.S.
Canada
Europe
U.K.
Germany
France
Spain
Italy
Asia Pacific
Japan
China
India
Australia
New Zealand
Latin America
Brazil
Mexico
Argentina
MEA
South Africa
Saudi Arabia
UAE
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