Adult Vitamin Gummies Market To Reach $8.82 Billion By 2030

Adult Vitamin Gummies Market Growth & Trends

The global adult vitamin gummies market size is projected to reach USD 8.82 billion by 2030, according to a new report by Grand View Research, Inc., exhibiting a CAGR of 6.0% from 2024 to 2030. Rising awareness regarding vitamin consumption on account of introduction of new products and easy availability of adult vitamin gummies. Also, fluctuating dieting patterns coupled with hectic work schedule among working-class adults on the global level can limit their vitamin intake, thereby leading to a deficiency in nutritional levels. improper functioning of digestive system also results in reduction of vitamin content in human bodies.

The demand for multi-vitamin gummies is likely to increase at a noteworthy rate during the forecast period. These gummies contribute in filling vitamin gaps, which may exist in regular diets and provide all basic micronutrients required by human body. However, single vitamin gummies are preferred when an individual suffers from certain disorders. These products are recommended by the National Institutes of Health (U.S.) for specific population groups including pregnant women and women suffering from anemia.

The demand for food supplements as adult vitamin gummies in the application is likely to witness a high growth on account Increasing utilization of supplements among adults as a result of rising product awareness, through e-commerce portals and social media, is anticipated to positively impact vitamin gummies market over the forecast period. Also, its antioxidant properties to protect cells from damage and thus help in maintaining a healthy immune system.

Weight management application segment is another fastest growing segment over the forecast period. As, weight management has been established as an important therapeutic goal for obese patients. Manufacturers are coming up with the innovative new products for weight management adult vitamin gummies. For instance, Hydroxycut manufactures and distributes nutritional supplements including vitamin B (C. canephora robusta) gummies for weight loss.

Asia Pacific is projected to witness fastest market growth over the forecast period. A shift in inclination toward preventive healthcare among working-class adults, as a result of increasing prevalence of cardiovascular and gastrointestinal disorders, in countries such as Indonesia, India, China, and Japan is likely to propel the demand for adult vitamin gummies over the forecast period.

Rising awareness about nutritional enrichment in China and India is expected to remain a favorable factor for the market growth. Furthermore, the expansion of retail market in the emerging economies of China and India, in light of regulatory support to promote investments, is expected to increase product accessibility for the buyers over the forecast period.

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Adult Vitamin Gummies Market Report Highlights

• Multi-vitamins segment dominated the global market and accounted for a share of 73.4% in 2023. The growth is fueled by the increasing consumption of multivitamins among millennials and adults.

• Vitamin deficiency segment accounted for the largest revenue share of the global market in 2023.

• The offline segment dominated the market in 2023. The offline shopping experience of adult gummies often involves settings such as pharmacies, nutritional products stores, convenience stores, supermarkets, and specialty stores.

• North America adult vitamin gummies market dominated the global industry in 2023 with a revenue share of 47.3%. An increase in awareness about healthy lifestyles and well-being is primarily driving this market.

Adult Vitamin Gummies Market Segmentation

Grand View Research has segmented the global adult vitamin gummies market on the basis of product, application, distribution channel, and region:

Adult Vitamin Gummies Product Outlook (Revenue, USD Million, 2018 - 2030)

• Single Vitamins

• Multi-Vitamins

• Type III & Others

Adult Vitamin Gummies Application Outlook (Revenue, USD Million, 2018 - 2030)

• Food Supplements

• Vitamin Deficiency

• Weight Management

• Immunity

• Others

Adult Vitamin Gummies Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

• Offline

  • Hypermarkets/Supermarkets

  • Pharmacies

  • Specialty Stores

  • Practitioner

  • Others

• Online

Adult Vitamin Gummies Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • Germany

  • UK

  • France

  • Italy

  • Spain

• Asia Pacific

  • China

  • Japan

  • India

  • South Korea

  • Australia

  • New Zealand

• Latin America

  • Brazil

• Middle East and Africa (MEA)

  • South Africa

List of Key Players in the Adult Vitamin Gummies Market

• Pfizer Inc.

• Church & Dwight Co., Inc.

• Bayer AG

• Pharmavite

• OLLY Vitamins & Supplements (Unilever)

• HERBALAND USA

• Gimbal's

• Sundown Naturals Canada

• Nature’s Bounty

• Bettera Brands