Europe Professional Cookware Market & Consumer Insights

Overview

HoReCa (Hotel, Restaurant, and Catering) establishments commonly procure their cookware from dedicated suppliers specializing in kitchen equipment. These suppliers offer an extensive selection of cookware specifically tailored for commercial use in professional kitchens. They provide comprehensive solutions for various cookware requirements, encompassing pots, pans, baking trays, and specialized culinary tools. 

Amidst the current environmental crisis, hotels, restaurants, and catering service providers are increasingly adopting sustainable practices. One key area of focus is the choice of sustainable materials, with bamboo emerging as a highly favored option in the hospitality industry. Bamboo offers a unique combination of durability, biodegradability, and aesthetic appeal, making it an excellent choice for hotels and restaurants. In addition, bamboo-based cookware utensils are well-suited for busy commercial kitchens, as they enable convenient and efficient cleanup processes. 

The consumer insights component of our study on the Europe professional cookware market provides an overview of key buyer trends & preferences, factors influencing purchase or procurement decisions, and product adoption trends specific to the HoReCa industry. 

Our study also provides sales revenue statistics and high-level insights for key product categories, including pots, pans, baking trays, etc., and material categories, such as stainless steel, carbon steel, etc. 

Europe Professional Cookware Consumer Insights

HoReCa professionals frequently participate in trade shows and exhibitions centered around hospitality and culinary equipment. These events serve as valuable platforms to explore a diverse array of cookware options, engage with manufacturers and suppliers, and facilitate direct purchases or establish strategic business partnerships. 

• EquipHotel Paris is a comprehensive HoReCa event held in Paris, France, encompassing hotel exhibitions, restaurant trade shows, and café showcases. With over 105,000 attendees and 1,600 exhibitors, it offers a prime opportunity for businesses in the hospitality industry to network, showcase their products and services, and engage with a large and diverse audience. 

Some of the major factors influencing purchasing behavior include heat retention, quality, materials, and ease of cleaning. The analysis of materials and their impacts on the purchase decisions includes a detailed assessment of the advantages and disadvantages of each of the materials.

Cookware used in the HoReCa industry needs to be commercial-grade and designed for heavy use in a professional kitchen environment. It should be durable, able to withstand high temperatures, and resist warping or scratching.

Europe Professional Cookware Market Insights

The demand for pans accounted for the largest market revenue share in 2022, with pots being among the faster-growing categories. Pots play a crucial role in achieving exceptional flavors and satisfying meals in European restaurants, and a large number of manufacturers offer professional-grade pots in this market. For instance, Mauviel1830, a French brand by The Cookware Company Europe, specializes in high-quality professional cookware, particularly copper cookware. The brand’s 5.7L uncoated casserole with lid measuring 24cms is a tri-ply cookware that combines the best features of stainless steel and aluminum. The stainless steel base ensures stability and durability, while the aluminum allows for even heat distribution. 

Among materials, stainless steel accounted for the largest revenue share in 2022. Cookware made of stainless steel combines the non-stick properties of the coating with the heat conductivity and durability of stainless steel. With their diverse culinary preferences and expertise, consumers in the HoReCa industry value this versatility as it makes the material suitable for different cooking techniques and recipes. Cookware with non-stick coatings is easier to maintain since the food residue is less likely to adhere to the surface.

Report Scope: Europe Professional Cookware Market & Consumer Insights