Hair Brush Market Size, Share & Trends Analysis Report By Product (Round Brush, Vent Brush, Paddle Brush, Cushion Brush, Detangling Brush, Others), By Material (Organic, Synthetic), By Application, By End-user, By Region, And Segment Forecasts, 2023 - 2030

Hair Brush Market Size & Trends

The global hair brush market size was valued at USD 3.88 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 7.0% from 2023 to 2030. As people become more health-conscious, they are also becoming more aware of the importance of hair care. This has led to an increased demand for hairbrushes. The market is experiencing new trends as a result of an evolving consumer focus on sustainability, technology, and customization. With consumers increasingly aware of the environment, there is a growing demand for hairbrushes made from eco-friendly materials like bamboo and recycled plastic.

Additionally, there is a growing interest in hairbrushes that incorporate innovative technologies, such as ionizing properties that minimize frizz and static, and antimicrobial properties that decrease bacteria buildup. As such, businesses that can effectively incorporate these emerging trends into their product offerings have the potential to capitalize on growing consumer demand in the hairbrush market.

According to a report published by the Professional Beauty Association in 2020, the number of non-employer and salon establishments increased by 36% in the U.S., over the last decade, while their sales jumped 63%. In comparison, the number of employment-based salon and spa establishments 17% over the last decade. With sales rising 48%. Also, according to a blog article by Trafft, the most common service offered by beauty salons in the US is hair cutting and style. In 2019, they generated about 55.2% of total income.

As the number of hairdresser salons and hairstylists continues to increase across the U.S., there is a growing potential for a surge in demand for hairbrushes in the market. This rise in hairdresser salons and hairstylists represents an opportunity for hairbrush manufacturers and distributors to expand their business by catering to this growing segment of professionals in need of quality hairbrushes. By effectively marketing to these professionals, businesses can capitalize on the increased demand for hairbrushes that is likely to result from this trend, and potentially increase their market share in the process.

In the wake of the COVID-19 pandemic, the gradual return to work and socializing has renewed the importance of personal appearance and hair care. As a result, there has been an uptick in demand for hair styling tools, including hair brushes. Furthermore, hair salons are adapting to changing business models, which prioritize flexibility and convenience for customers. To this end, many salons are focusing on strengthening their online presence and adopting mobile-based platforms that allow customers to make appointments based on their availability. This is expected to result in ever-grown business expansion opportunities for manufacturers and retailers.

The market is fragmented owing to the presence of a large number of domestic as well as international players. The market exhibits moderate to low barriers to entry, as evidenced by the significant presence of unorganized retailers operating within it. The market is also driven by innovation in technology, more product launches in different categories, and mergers and acquisitions.

The players in the market are offering a blend of two technologies and offering a competitive edge in the variety of hairbrushes in the market. For instance, Aimikes offering a professional thermal round hair brush made from ceramic and ionic technology. The hair brush can be used for blow drying, curling, styling, and shine and come with a pack of free hair clips.

The market is currently witnessing a growing trend towards customization, with consumers seeking out brushes that cater specifically to their unique hair types and styling needs. This has led to the development of specialized brushes that are designed for particular hair types, such as curly or fine hair, and specific styling methods.

For instance, Denman has introduced a hairbrush that is specifically tailored to curly and extra wavy hair, featuring 7 rows of sculpted round-ended nylon pins that create a softer, denser movement. As such, hairbrush manufacturers are responding to these shifting consumer demands by offering innovative, cutting-edge products that meet the needs and preferences of their target market.

Product Insights

The detangling hairbrush dominated the market with a share of 27.1% in 2022. The detangling brush has a specifically designed bristle technology which minimizes the damage and hair breakage tendency. Some popular market players like Crave Naturals are offering detangling brushes from synthetic as well as organic materials. The company is offering Glide Thru detangling hair brush which is available in different colors and is ideal for distributing conditioner or hair masque. The product is kid-friendly as the handle is made from ergonomic materials. The product is best to use on thick, curly, and coarse hair types.

The cushion hairbrush is projected to register the largest growth with a CAGR of 9.8% over the forecast period from 2023 to 2030. The cushion brushes have strong wire or plastic bristles and soft rubber bases. The hair styling product absorption and dandruff can be removed with the help of the stiff bristles, which are also useful for cleaning out the scalp and possibly stimulating hair growth.

For example, Agaro offers a cushion hair brush that features strong and flexible bristles, allowing for gentle brushing. The brush also includes anti-static ball tips, which provide a gentle massage on the scalp while reducing snags and tangles. This innovative product represents a valuable opportunity for businesses operating within the hairbrush industry to differentiate themselves by offering cutting-edge, user-friendly products that appeal to the changing needs and preferences of customers.

Material Insights

The organic hairbrush is estimated to witness the largest CAGR of 8.2% over the forecast period. The organic hair brush is made from materials like wood, and plant-based fibers. Cushion brushes have soft rubber bases and stiff wire or plastic bristles. The market is witnessing a trend towards stiff bristles that effectively stimulate the scalp, making them ideal for brushing out dandruff or residual hair styling products and potentially promoting hair growth.

Furthermore, hairbrush manufacturers are increasingly offering products made entirely from organic materials, reflecting growing consumer demand for sustainable, eco-friendly products. For instance, The Redecker Company is offering environmentally conscious household products. Its plastic-free hair brush is made from 100% vegan, with a beechwood handle, plant fiber bristles, and no animal products.

Synthetic hairbrush is dominating the market with a share of 61.3% in 2022. Synthetic hairbrushes i.e. hairbrushes made from plastic and metals are widely available and affordable. These hairbrushes are easy to clean and sanitize and are often designed with different bristle types and shapes. For instance, Olivia Garden produces innovative professional metal hairbrushes that feature a unique curved shape and a combination of boar and nylon bristles that provide grip and control for styling. 

End-user Insights

Women's hairbrushes dominated the market with a share of more than 45.5% in 2022. Women's growing awareness of the importance of self-care is one of the key factors impacting the industry. According to a September 2020 Hypebeast Limited study, 57.0% of female respondents said self-care was a vital routine to practice and 56.0% were eager to spend money on their appearance, which motivated them to buy grooming products. These aspects generally support future market growth.

Men's hairbrush is anticipated to dominate the market with a CAGR of 7.8% over the forecast period. As attitudes towards conventional masculinity have changed as a result of the growing influence of celebrities and influencers, men are spending more money on grooming products. The demand for male grooming goods is also being fueled by a rise in the number of men's salons. In April 2022, Entertainment Times, an authoritative source on Hollywood, famous people, royalty, films, music, and TV shows, released an article stating that 45% of Gen Z men were convinced to use grooming products during the pandemic.

Application Insights

The personal application dominated the market with a share of more than 72.5% in 2022. Social media has played a significant role in driving the trend for fancy hairbrushes for personal application. With the rise of influencers and beauty bloggers, many people are now more aware of the latest beauty trends and are looking for products that can help them achieve the perfect look.People are increasingly interested in self-care, and investing in high-quality beauty products like fancy and innovative hairbrushes for personal use.

The professional application is estimated to grow at the fastest CAGR of 8.5% over the forecast period. Professional hairbrushes are usually made of high-quality materials and are used for specific hair types like reducing frizz, curly hair, and more. Professional hairbrushes are often accompanied by educational resources, such as tutorials or styling guides. These resources can help customers to use the product effectively. For instance, Denman provides high-quality professional hairbrushes. Through its website, the company offers a variety of styling guidelines and lessons, including videos and detailed directions for creating various looks with its brushes.

Regional Insights

Europe dominated the hairbrush market with a share of more than 31% in 2022. A study by Cosmetics Europe found that 71.0% of consumers in the region view personal care items including hair care products as necessary in their everyday life. Such endeavors fuel the local market for high-end natural hair care products like professional hairbrushes. Consumers in the European region are gravitating towards organic hairbrushes due to an increase in scalp-related issues including dandruff and itching.

Asia Pacific is expected to witness a CAGR of 9.3% over the forecast period. India, China, and Japan are examples of nations with vibrant consumer cultures that have paved the way for the growth of the organic/herbal hair care industry. Due to their significant populations and advantageous externalities of networks, these nations have experienced enormous growth in the organic hair care sector during the past half-decade. The main forces driving the market have been driven to be shifting consumer dynamics, rising pollution in the region's major cities, and rising product awareness.

Key Companies & Market Share Insights

The market for hair brushes is extremely competitive, with many businesses providing various products. To effectively compete, many major players are focusing the majority of their attention on new product launches, collaborations, and branching into new markets.

• In April 2022, GIMME Beauty announced the launch of an ideal detangling brush for thick, medium, and fine textures of hair. The hairbrush features flexible nylon bristles that are heat-resistant, anti-static, and frizz-free

• Kent had announced the launch of a new salon-quality collection for home hair styling. The launch features a colorful range of nylon-quilled hairbrushes. The newly launched hair brushes are perfect for every hair type

Some prominent players in the global hair brush market include:

• Bristle Hair Brush

• Denman

• Meson Pearson

• Conair LLC

• G.B. Kent & Sons

• L'Oreal Paris

• Spornette

• Crave Naturals

• Dyson Limited

• Revlon Inc.

• Spectrum Brands, Inc.

Hair Brush Market Report Scope

Global Hair Brush Market Report Segmentation

This report forecasts revenue growth at global, regional & country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global hair brush market report based on product, material, application, end-user, and region:

• Product Outlook (Revenue, USD Billion, 2017 - 2030)

  • Round Brush

  • Vent Brush

  • Paddle Brush

  • Cushion Brush

  • Detangling Brush

  • Others

• Material Outlook (Revenue, USD Billion, 2017 - 2030)

  • Organic

  • Synthetic

• Application Outlook (Revenue, USD Billion, 2017 - 2030)

  • Personal

  • Professional

• End-user Outlook (Revenue, USD Billion, 2017 - 2030)

  • Men

  • Women

  • Children

• Regional Outlook (Revenue, USD Billion, 2017 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • UK

    • Germany

    • France

  • Asia Pacific

    • China

    • India

    • Japan

  • Central & South America (CSA)

    • Brazil

  • Middle East & Africa (MEA)

    • South Africa