Hair And Scalp Care Market Size, Share & Trends Analysis Report By Product (Anti-dandruff, Hair Loss, Dry & Itchy Scalp), By Distribution Channel (Specialty Stores, Online), By Region, And Segment Forecasts, 2025 - 2030

Hair And Scalp Care Market Size & Trends

The global hair and scalp care market size was valued at USD 103.94 billion in 2024 and is expected to expand at a CAGR of 6.4% from 2025 to 2030. The increasing prevalence of hair and scalp issues such as dandruff, hair loss, and dryness has led to a higher demand for specialized care products. For instance, the American Academy of Dermatology reports that approximately 30 million women in the U.S. suffer from hereditary hair loss, prompting substantial spending on hair care solutions. Rising concerns regarding the harmful effects of pollution, excessive use of hair straighteners and curlers, increased exposure to ultraviolet sunrays, and frequent use of shampoos with harsh chemicals on one’s hair has been driving the demand for nourishing products, including masks. Hair masks have been gaining significant popularity as a treatment for damaged and frizzy hair, which, in turn, is anticipated to bode well for market growth.

Innovations in hair and scalp care products, such as the development of advanced formulations and delivery systems, have significantly improved product efficacy. For instance, in November 2024, Raven Innovations, a veteran-owned pharmaceutical company specializing in dermatology, launched RestoraScalp, the first medicated dry shampoo intended for managing scalp conditions such as dandruff, seborrheic dermatitis, and psoriasis. This innovative product enables users to prolong the time between washes while effectively treating scalp health, circumventing the need for traditional wet shampoos.

Beauty influencers and social media platforms are crucial in shaping consumer preferences and driving demand for hair care products. Influencers often promote specific brands and products, increasing sales and market growth. For instance, in China, lifestyle KOLs increasingly focus on scalp and hair care, paralleling the complexity of traditional skincare regimens. Influencer ChenChen, 33, highlights her meticulous routine, which includes scalp massage, cleansing, shampooing, and conditioning, drawing over 15,000 likes for her detailed post. According to industry expert Dao Nguyen, this shift underscores a growing consumer interest in scalp health, with over a million related user-generated content instances on Xiaohongshu emphasizing functional and health benefits over mere aesthetics.

Consumers are becoming more conscious of the ingredients of their hair care products and are seeking natural and organic alternatives. For instance, Lotus Organics+ Intensive Scalp Care Shampoo is a therapeutic shampoo that features pure, cold-pressed ginger oil extract, which is 100% certified. It is formulated without sulfates, making it a great choice for improving hair and scalp health. This powerful treatment is ideal for dealing with a tired, dry, flaky scalp that is super itchy or affected by acne. It effectively cleanses impurities while soothing and nourishing the scalp.

Product Insights

Anti-dandruff dominated the market, with the largest revenue share of 37.8% in 2024. The segment growth is attributed to the high prevalence of dandruff, a common scalp condition affecting a significant portion of the global population. Continuous product innovation has driven consumer demand, including advanced formulations with active ingredients like zinc pyrithione and selenium sulfide and natural alternatives such as tea tree oil. For instance, in November 2024, Vichy Dercos launched a new anti-dandruff collection addressing the high prevalence among Americans. The collection includes Hair + Scalp Moisturizing Conditioner, Selenium Sulfide Anti-Dandruff Shampoo, and Salicylic Acid Anti-Dandruff Serum. Utilizing L’Oréal's hair science, the shampoo targets dandruff at the source with Micronized Selenium Sulfide, while niacinamide and glycerin soothe and hydrate the scalp. Moreover, growing awareness of scalp health and hygiene, coupled with increased accessibility through various distribution channels, has further fueled this segment's growth.

The hair loss segment is expected to grow at a significant CAGR over the forecast period. Rising awareness of hair health, increasing prevalence of hair loss conditions among different age groups, and advancements in hair loss treatments are the key factors driving the segment's growth. As consumers seek effective solutions for hair thinning and baldness, the market is poised for substantial expansion in the coming years. For instance, in January 2025, Calecim launched its hair regeneration products in India, featuring stem cell-based technology to disrupt the hair care industry. After months of beta testing, Streamline Beauty India Private Limited's CEO, Aankith Aroraa, expressed confidence in the brand's potential to transform the market. The Advanced Hair System Kit, utilizing patented PTT-6 technology, promotes healthier hair growth.

Distribution Channel

The hypermarket & supermarket segment dominated the market with the largest revenue share in 2024. The segment growth is attributed to the wide availability and accessibility of these retail channels, which offer a diverse range of hair care products to consumers. With their extensive reach and ability to attract a large customer base, hypermarkets and supermarkets have become key players in the distribution of hair and scalp care products, driving significant market growth.

The online channel is expected to grow at the fastest CAGR over the forecast period. The growing popularity of e-commerce, fueled by its convenience, extensive product selection, and the ability to compare prices and reviews, has significantly contributed to this growth. As more consumers turn to online shopping for their hair care needs, this channel is poised to become a key driver of market expansion.

Regional Insights

North America hair and scalp care industry held a considerable share in 2024. The region’s well-established distribution networks and the presence of key market players contribute to its significant market share. Furthermore, high consumer awareness regarding hair and scalp health, widespread availability of advanced hair care products, and a strong emphasis on personal grooming are expected to drive market growth.  In March 2024, Dove launched the Dove Scalp + Hair Therapy Collection, a premium range of six products designed to treat scalp health, promoting visibly thicker, stronger, and fuller hair. Developed with dermatologists and backed by 65 years of Dove science, the collection offers affordable, accessible, and clinically proven scalp and hair care results.

U.S. Hair And Scalp Care Market Trends

The U.S. hair and scalp care industry is expected to grow significantly over the forecast period. Increasing consumer awareness, demand for advanced hair care solutions, and a strong emphasis on personal grooming are driving the market in the country. This growth is further supported by the rising popularity of sustainable and clean beauty products, as well as technological advancements in the industry. In November 2024, CeraVe entered the hair health market with a new line comprising two shampoos, two conditioners, and a two-in-one wash. The Gentle Hydrating range features a sulfate-free shampoo and lightweight conditioner with essential ceramides and hyaluronic acid. The Anti-Dandruff range includes a shampoo, conditioner, and two-in-one formulated with 1% pyrithione zinc.

Asia Pacific Hair And Scalp Care Market Trends

Asia Pacific hair and scalp care industry dominated the global market with the largest revenue share of 39.5% in 2024.  The region’s large and diverse consumer base, increasing awareness of hair and scalp health, and growing demand for advanced hair care solutions are expected to drive market growth. Additionally, the presence of major key players and the popularity of traditional and herbal hair care products have contributed to the region’s substantial market share. In September 2024, Japanese personal care company Mandom launched NatureLab Tokyo in Singapore, catering to the growing demand for clean and natural scalp care solutions.  NatureLab Tokyo introduced three shampoo and conditioner ranges targeting damage, frizz, and volume alongside its popular 2-in-1 Scalp Scrub + Shampoo featuring grape extract and hyaluronic acid.

China dominated the regional hair and scalp care market in 2024. It is attributed to increasing influence of Western beauty ideals on domestic consumers, driving the demand for products that promote smooth and large hair, as well as professional salon treatments that incorporate these trends. Additionally, the increasing urbanization and disposable incomes are leading to a growing middle-class population that seeks premium hair care products, reflecting a shift towards quality over quantity.

Europe Hair And Scalp Care Market Trends

Europe hair and scalp care industry is expected to grow at a significant CAGR of 6.8% over the forecast period. This region’s growth is attributed to increasing consumer awareness of hair and scalp health, demand for innovative and effective hair care solutions, and the presence of major industry players. Additionally, the rising popularity of natural and organic products is expected to contribute to the industry’s growth in the region.

Key Hair And Scalp Care Company Insights

Some key companies in the hair and scalp care market include L’Oréal S.A., Johnson & Johnson Services, Inc., Beiersdorf, Procter & Gamble, Unilever, and others.

• L’Oréal, a French beauty and personal multinational company has developed innovative scalp care products, such as anti-dandruff treatments and moisturizing solutions, leveraging advanced technologies and ingredients.

• Johnson & Johnson, a well-known American multinational, offers a range of hair care products, including shampoos and conditioners, focusing on scalp health and hair nourishment. Both companies are committed to providing effective and scientifically-backed solutions for hair and scalp care, catering to diverse consumer needs globally.

Recent Developments

• In October 2024, Dabur India Ltd announced its acquisition of a 51% stake in Sesa Care Pvt. Ltd, a hair care company, for an enterprise value ranging between USD 315-325 crore. The transaction involves a payment of ₹12.6 crore to True North, the current owner, for cumulative redeemable preference shares (CRPS). Dabur also assume Sesa's debt of ₹289 crore backed by a corporate guarantee.

Hair And Scalp Market Report Scope

Global Hair And Scalp Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global hair and scalp care industry report based on product, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Anti-dandruff

    • Hair Shampoo

    • Hair Conditioner

    • Others

  • Hair Loss

    • Hair Shampoo

    • Hair Conditioner

    • Hair Oil

    • Others

  • Dry & Itchy Scalp

    • Hair Shampoo

    • Hair Conditioner

    • Hair Oil

  • Dry & Dull Hair

    • Hair Shampoo

    • Hair Conditioner

    • Hair Oil

    • Others

  • White & Grey Hair

    • Hair Shampoo

    • Hair Conditioner

    • Hair Oil

    • Others

  • Others

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Hypermarket & Supermarket

  • Pharmacy & Drug Stores

  • Specialty Store

  • Online

  • Others

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • Japan

    • China

    • India

    • South Korea

    • Australia & New Zealand

  • Latin America

    • Brazil

    • Argentina

  • Middle East and Africa (MEA)

    • South Africa