Gamma Oryzanol Market Size, Share & Trends Analysis Report By Application (Sports Supplement, Cosmetic, Pharmaceutical, Animal Feed), By Region (North America, Europe, Asia Pacific), And Segment Forecasts, 2024 - 2030

Report Overview

The global gamma oryzanol market size was valued at USD 2.15 billion in 2023 and is projected to grow at a compound annual growth rate (CAGR) of 3.6% from 2024 to 2030. The market is poised for significant growth driven by factors such as increasing consumer awareness of health, demand for gamma oryzanol in nutraceuticals and functional foods, and its applications in pharmaceuticals and cosmetics. Favorable regulations, technological advancements, and the shift towards plant-based products also contribute to growth.

U.S. gamma oryzanol market volume by application, 2012 - 2022 (Tons)

Consumers are much more conscious of health and, thus, are looking for natural supplements that can offer health benefits. Gamma oryzanol is a compound that has been credited with several health-enhancing properties, including reducing cholesterol levels and enhancing the body’s overall metabolic activity. This changing consciousness leads to a higher demand for dietary supplements.

The nutraceutical market is growing rapidly due to the shift towards utilizing products that help promote health rather than only using medications when a person is sick. Gamma oryzanol is used in formulations to increase physical performance, relieve stress, and improve overall well-being, and therefore, it is likely to drive market growth. Moreover, adopting better manufacturing practices leads to a higher supply and accessibility of the products, thus boosting the demand.

The use of gamma oryzanol continues to rise in the cosmetic industry due to its positive impacts on the skin, including moisturization and protection from UV radiation. In addition, several regulatory authorities worldwide have approved gamma oryzanol as safe for use in foods and supplements. Such regulatory support helps manufacturers develop new products containing this compound.

Application Insights

Sports supplements led the market with a market share of 46.1% in 2023. Research suggests that gamma oryzanol can enhance physical strength and stamina, making it an attractive ingredient for post-workout supplements and sports vitamins. Companies specializing in sports nutrition have successfully marketed gamma oryzanol as a key factor in improving overall performance and supporting recovery, resonating with athletes and fitness enthusiasts.

Cosmetic applications are expected to register the fastest CAGR of 4.3% over the forecast period. Gamma oryzanol’s antioxidant properties render it an effective skin protectant, preventing oxidative stress and premature aging. Its use in skincare products, including lotions and gels, addresses wrinkles and fine lines. Moreover, gamma oryzanol improves skin hydration by strengthening the barrier layer, making it suitable for creams and lotions targeting dry or sensitive skin concerns.

Regional Insights

Europe gamma oryzanol market dominated the global gamma oryzanol market with a revenue share of 33.5% in 2023. Europe’s stringent food safety regulations and the European Food Safety Authority’s (EFSA) rigorous examination of health claims on food products, including those containing gamma oryzanol supplements, instill confidence among consumers. This trust drives demand for high-quality products, ultimately boosting the market and fostering a positive reputation for the industry.

Germany Gamma Oryzanol Market Trends

The gamma oryzanol market in Germany held a significant market share in the Europe gamma oryzanol market in 2023. Germany’s robust research and development ecosystem, particularly in food science and nutrition, provides a solid foundation for innovation. The country’s commitment to supporting research institutions and universities has led to advancements in the extraction and utilization of gamma oryzanol, driving improvements in this sector and fostering a competitive advantage.

Asia Pacific Gamma Oryzanol Market Trends

The Asia Pacific gamma oryzanol market is expected to register the fastest CAGR of 4.5% from 2024 and 2030. The region is a significant rice producer, with major players China, Japan, and India contributing to the global supply. Gamma oryzanol is readily available as a byproduct of rice bran oil production, driving down production costs and increasing accessibility. This abundant supply chain supports a thriving market.

The gamma oryzanol market in China is expected to grow lucratively over the forecast period. China is the world’s largest rice producer, with an annual output of 147.7 million tons. This significant rice supply enables a consistent production of rice bran oil, a key input for gamma oryzanol manufacturing. Chinese manufacturers employ advanced methods for high-yield extraction at reduced costs, enhancing their competitiveness.

North America Gamma Oryzanol Market Trends

North America gamma oryzanol market held a significant market share in the global gamma oryzanol market in 2023. The North American market for health supplements is thriving, driven by consumer demand for natural compounds such as gamma oryzanol. The region’s numerous research institutions and universities specializing in food science and nutrition foster innovation and collaboration. This environment leads to developing novel formulations incorporating gamma oryzanol, enhancing product offerings.

The gamma oryzanol market in the U.S. is expected to grow substantially over the forecast period. The country has a well-established R&D infrastructure in food science and nutrition, with numerous universities and research institutions investigating gamma oryzanol’s properties. This research highlighted potential health benefits, including cholesterol reduction, anti-inflammatory effects, and enhancement of athletic performance. This increased knowledge has likely improved its acceptance in the market.

Key Companies & Market Share Insights

Some key companies in the gamma oryzanol market include Merck KGaA; FUJIFILM Wako Pure Chemical Corporation; Swanson; ChromaDex Standards; and others. Market players have employed strategies such as new product introductions, expanded distribution networks, geographic expansion, and more to stay competitive and maintain market share.

• Merck KGaA is a global science and technology company that develops high-quality ingredients for healthcare, life sciences, and performance materials. The company prioritizes research and development in this industry to enhance the efficacy of its gamma oryzanol products for dietary supplements and pharmaceuticals.

• Swanson is a retailer of dietary supplements, offering a comprehensive range of natural health products, including gamma oryzanol supplements. The company prioritizes quality and affordability, sourcing ingredients from trusted suppliers and conducting rigorous testing to ensure product integrity.

Recent Developments

• In July 2024, TSUNO CO., LTD. launched the “Tsuno Shokupan (Matcha Azuki)”, a gluten-free, butter-free bread made from 100% domestic rice flour, featuring a new matcha and azuki bean flavor.

Gamma Oryzanol Market Report Scope

Global Gamma Oryzanol Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global gamma oryzanol market report based on application and region.

• Application Outlook (Volume, Tons; Revenue, USD Million, 2018 - 2030)

  • Sports Supplement

  • Cosmetic

  • Pharmaceutical

  • Animal Feed

• Regional Outlook (Volume, Tons; Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

  • Asia Pacific

    • China

    • India

  • Latin America

  • MEA