Amusement Parks Market Size, Share & Trends Analysis Report By Age, By Rides (Water Rides, Mechanical Rides, Other Rides), By Revenue Source (Tickets, Food & Beverages, Merchandise), By Region, And Segment Forecasts, 2023 - 2030

Amusement Parks Market Size & Trends

The global amusement parks market size was valued at USD 56.32 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 6.2% from 2023 to 2030. Innovative rides, accommodation facilities, and merchandise in amusement parks are gaining popularity among visitors of all age groups. As a result, there is a rise in the number of adults and children visiting amusement parks, thus expanding the size of the target audience.

Sale of merchandise and food & beverages through retail outlets and restaurants located inside the park are anticipated to be the key sources of ancillary revenue for amusement parks. Additionally, increasing urban population, international tourism, and rising disposable income of the middle-class population are providing an up thrust to the market worldwide.

In order to increase their customer base and strengthen their position in the market, park owners are focusing on introducing wristbands to attract more visitors. The Six Flags Entertainment Corporation launched a novel wristband called THE FLASH Pass. This wristband utilizes IoT technology to manage wait times and monitor queues effectively. Innovations like these have had a beneficial effect, driving increased visitor numbers and thereby bolstering the park's clientele. Furthermore, the capacity to offer thrilling and captivating experiences through indoor attractions, even in adverse weather conditions, is compelling park owners to make substantial investments in such indoor attractions.

Amusement parks with themes based on fictional characters have higher popularity among visitors. These parks are also places where children can meet costumed characters, especially those based on famous Disney and Marvel movies. For instance, Universal Studios Orlando is highly popular among visitors for the Wizarding World of Harry Potter attraction that includes Hogwarts castle and other iconic infrastructures from the Harry Potter series. Similarly, Universal Studios Florida is known for its Diagon Alley theme park that offers adventurous and multidimensional rides.

Rides Insights

On the basis of rides, the market has been categorized into mechanical, water, and other rides. The mechanical rides segment accounted for the largest market share of 83.1% in 2022 and is anticipated to register the highest CAGR during the forecast period. Furthermore, water rides are those that are operated only during a particular time of the year, depending on weather conditions in various locations. For instance, water rides are mostly closed in European countries during the winter season. Moreover, parks that are open throughout the year offer various additional services, such as dining facilities, accommodation, souvenir stores, golf courses, and other entertainment/recreational activities.

The water rides segment is expected to grow significantly at a CAGR of 5.3% over the forecast period. The increasing emphasis on family-oriented recreational activities has made water rides particularly appealing. They cater to a wide range of age groups and are considered an inclusive form of entertainment.

Age Insights

On the basis of age, the global amusement parks market has been segmented into up to 18 years, 19 to 35 years, 36 to 50 years, 51 to 65 years, and more than 65 years. The 19 to 35 years segment held largest revenue share of 31.9% in 2022. Young adults are increasingly seeking unique and immersive entertainment options, and amusement parks are well-positioned to fulfill this demand. These parks offer a diverse range of attractions, from thrilling rides to live entertainment, appealing to the adventurous spirit of this age group.

Moreover, the desire to capture and share exciting moments on platforms like Instagram and TikTok has led young adults to gravitate toward experiences that are visually appealing and inherently shareable. Amusement parks, with their vibrant aesthetics and photogenic environments, are inherently suited to cater to this trend, making them a preferred choice for this demographic.

The 36 to 50 years segment is expected to grow at a significant CAGR during the forecast period. The growth of the segment can be attributed to the increasing number of parents accompanying their children below or up to 18 years of age to amusement parks. Visitors of this age segment tend to accompany kids and teenagers, thus the theme park aims to emphasize providing balanced, high-quality family entertainment for visitors of all ages. In addition to this, parks are concentrating on wristbands in order to draw attention along with providing excellent customer service and organizing entertainment events, ferry rides, and activities with a retro theme bringing in more visitors in the 36-50 age range.

Revenue Source Insights

The ticket segment accounted for the largest revenue share of 58.0% in 2022. The rising trend of experiential entertainment and the desire for unique recreational experiences have propelled the demand for tickets to amusement parks. Consumers increasingly view visits to these parks as an opportunity to create lasting memories and engage in immersive, interactive attractions.

The hotels/resorts segment is estimated to witness the highest CAGR of 7.4% during the forecast period. The rise of the middle-class population in emerging economies has created a substantial customer base with more disposable income, driving the growth of both hotels and amusement parks.

Furthermore, the food & beverage segment is also expected to rise at a significant CAGR during the same period since visitors spend a substantial amount on food and refreshments while taking a break from rides.

Regional Insights

North America dominated the market and accounted for the largest revenue share of 40.1% in 2022. The growing trend of "staycations" has favored amusement parks. With concerns over international travel and a desire for cost-effective entertainment options, more North Americans are choosing to vacation closer to home. Amusement parks offer a convenient and enjoyable option for these local getaways.

Asia Pacific is expected to grow at the fastest CAGR of 9.2% during the forecast period. The growth can be attributed to large domestic customer base, rise in low-cost carrier, social media engagements, increase in disposable income. In addition to meeting daily expenses, the public’s demand for culture and entertainment is also growing, and the willingness to spend on tourism and recreation has increased significantly.

Key Companies & Market Share Insights

The industry players are adopting strategic initiatives, such as regional expansion, merger & acquisition, partnership, and collaboration to sustain their market position. Organic growth remains the key strategy for most of the market's incumbents. For instance, in July 2023, The American Heartland Theme Park and Resort announced the launch of an "Americana-themed" amusement park in 2026 with an investment of USD 2 billion. The park will include an amusement park comparable in size to Disney World's Magic Kingdom in Florida or Disneyland in California. The park and resort are planned to be built on a 1,000-acre property in northeast Oklahoma. The development will attract visitors from around the world to experience and celebrate the rich cultures and hometown values of the U.S.

Recent Developments

• In October 2023, Walt Disney Co. announced the launch of the planet's inaugural frozen-themed zone within the Hong Kong Disneyland Resort as part of an investment of USD 60 billion. This captivating attraction will encompass two distinct rides: one is a scenic boat voyage through a wintry realm, accompanied by music from the iconic movies. At the same time, the other is a roller coaster inspired by sleigh rides. Additionally, there will be a restaurant offering delectable Nordic-inspired cuisine.

• In March 2023, Imagicaaworld Entertainment Ltd launched Aquamagicaa, a water park located in Surat. The park, spanning 4 acres, boasts a collection of 16 water-based rides and attractions imported from renowned international manufacturers, as stated in an official regulatory filing by the company. Furthermore, Aquamagicaa provides a range of dining options, retail stores, and 'Cabana' amenities for guests looking to use rooms during the day.

Amusement Parks Market Report Scope 

Global Amusement Parks Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global amusement parks market based on rides, age, revenue source, and region:

• Rides Outlook (Revenue in USD Million, 2018 - 2030)

  • Mechanical Rides

  • Water Rides

  • Other Rides

•  Age Outlook (Revenue in USD Million, 2018 - 2030)

  • Up to 18 years

  • 19 to 35 years

  • 36 to50 years

  • 51 to 65 years

  • More than 65 years

• Revenue Source Outlook (Revenue in USD Million, 2018 - 2030)

  • Ticket

  • Food & beverage

  • Merchandise

  • Hotels/Resorts

  • Others

• Regional Outlook (Revenue in USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • UK

    • Germany

    • France

  • Asia Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

  • Latin America

    • Brazil

    • Mexico

  • Middle East and Africa

    • Saudi Arabia

    • South Africa

    • UAE