After Sun Care Products Market Size, Share & Trends Analysis Report By Product (Creams, Lotions), By Type (Mass, Premium), By Distribution Channel (Specialty Stores, Pharmacies), By Region, And Segment Forecasts, 2025 - 2030

After Sun Care Products Market Trends

The global after sun care products market size was estimated at USD 2,349.2 million in 2024 and is projected to grow at a CAGR of 4.3% from 2025 to 2030. This is attributed to increasing consumer awareness about the harmful effects of UV exposure and the importance of skin recovery post-sun exposure. This growth is fueled by rising outdoor activities, tourism, and beach vacations, particularly in warmer regions, as well as the growing demand for natural, organic, and premium skincare products.

One of the most significant trends in the market is the increasing demand for natural and organic formulations. As consumers become more health-conscious, they are shifting towards products that are free from harmful chemicals, parabens, and artificial fragrances. For instance, brands like Burt's Bees and Eco Sun emphasize using natural ingredients such as Aloe Vera, coconut oil, and botanical extracts, appealing to environmentally aware consumers.

The demand for after sun care creams have been steadily increasing, fueled by growing awareness of the harmful effects of UV radiation on the skin and the importance of sun protection in preventing skin damage, premature aging, and skin cancer. As consumers become more educated about the risks associated with sun exposure, there is a heightened demand for after sun care that offers advanced protection tailored to specific needs and conditions. This trend reflects a shift toward personalized skincare solutions and the prioritization of overall health and well-being.

Regional variations also play a crucial role in shaping the market for after-sun care products. For example, in countries with high UV exposure, like Australia and Spain, there is a strong emphasis on protective and repairing products due to the higher incidence of sunburn and skin damage. The Australian market for after-sun products is projected to grow by 4.5% during the forecast period as consumers increasingly recognize the need for effective skin protection. In contrast, emerging markets in Asia, such as India and China, are experiencing rapid growth as awareness about skincare benefits is rising alongside urbanization and disposable income.

Product Insights

After sun care creams, lotions, and body butter, sales held a share of over 49% in 2024, highlighting the strong consumer preference for these traditional formulations. The appeal lies in their rich, moisturizing properties, which are essential for soothing and hydrating sun-exposed skin. Brands such as Neutrogena and Hawaiian Tropic have successfully captured this segment by offering formulations that combine nourishing ingredients like shea butter and aloe vera, which not only provide relief but also enhance skin texture. The enduring popularity of these products reflect a robust demand for reliable after-sun solutions that deliver effective hydration and comfort.

After sun care gel sales are projected to grow at a CAGR of 5.2% from 2025 to 2030, driven by their lightweight texture and quick absorption, which appeal to consumers seeking immediate relief from sunburn. Gels often contain cooling agents like aloe vera and menthol, which provide a refreshing sensation upon application. Brands like Banana Boat and Vichy are capitalizing on this trend by formulating gels that not only soothe but also offer additional skincare benefits, such as hydration and anti-inflammatory properties. The growing interest in natural and multifunctional products among consumers is expected to further propel the demand for after-sun gels, positioning them as a vital component of modern skincare routines.

Type Insights

The mass segment accounted for a share of over 70% in 2024.The benefits associated with after-sun care products have resulted in high demand among consumers. This has led to mass production of after sun care products, resulting in the low price of such products, making them affordable to the large consumer base.

Premium after sun care product sales are projected to grow at a CAGR of 5.1% from 2025 to 2030, reflecting the rising consumer inclination towards high-quality skincare solutions that prioritize both effectiveness and luxury. The premium category is increasingly characterized by innovative formulations that incorporate advanced ingredients like marine extracts and probiotics, which not only soothe sun-damaged skin but also enhance its overall health and resilience. Brands such as La Roche-Posay and Clarins are leading the charge by introducing premium after-sun products that focus on hydration and skin repair, often featuring eco-friendly packaging that aligns with sustainability trends.

Distribution Channel Insights

Supermarkets/hypermarket-driven sales accounted for a share of over 34% in 2024. This is mainly due to the importance of these retail channels in meeting consumer demand for convenience and accessibility. Major retailers like Walmart and Tesco have extensive beauty and personal care sections that prominently feature after-sun products from well-known brands such as Banana Boat, Nivea, and Coppertone. The wide availability and in-store promotions, including discounts and bundled offers, make it easy for consumers to purchase these products during their routine grocery shopping, reinforcing supermarkets' crucial role in shaping buying behaviors in this category.

Online sales are projected to grow at a CAGR of 5.9% from 2025 to 2030, driven by the increasing shift towards digital shopping platforms. The convenience of online shopping, coupled with targeted marketing strategies, has made platforms like Amazon and brand-specific websites essential for reaching tech-savvy consumers. For instance, online promotions, user reviews, and subscription services are enhancing the purchasing experience, encouraging consumers to opt for after sun care products through online channels.

Regional Insights

The North America after sun care products market accounted for a revenue share of 32.10% of the global market in 2024, indicating a strong consumer demand for sun protection and skin recovery solutions. This demand is significantly influenced by the rising participation in outdoor activities such as hiking, beach outings, and sporting events, particularly during the summer months. According to the Outdoor Industry Association, nearly 55% of Americans engaged in outdoor recreation in 2022, highlighting the increasing trend of spending time outdoors. This is likely to drive the demand for after sun care products in the region.

U.S. After Sun Care Products Market Trends

The after sun care products market in the U.S. is expected to grow at a CAGR of 4.4% from 2025 to 2030, owing to increasing awareness of skin health and the harmful effects of UV exposure. Popular brands like Banana Boat and Coppertone are introducing innovative formulations that cater to the needs of outdoor enthusiasts and beachgoers, contributing to the market's growth.

Europe After Sun Care Products Market Trends

The after sun care products market in Europe accounted for a share of over 36% of the global market revenue in 2024, with countries like Spain and Italy leading the charge due to their sunny climates and growing beach tourism. European consumers are gravitating toward premium after sun care products that incorporate botanical ingredients and sustainable practices, with brands such as La Roche-Posay gaining traction.

Asia Pacific After Sun Care Products Market Trends

The Asia Pacific after sun care products market is expected to grow at a CAGR of 5.4% from 2025 to 2030, fueled by rising disposable incomes and increasing outdoor activities in countries like Australia and India. Consumers are increasingly investing in both traditional after-sun creams and innovative gels that offer instant relief from sunburn, further highlighting the diverse growth opportunities across the region. Lotus Herbals and Nivea are some of the key brands in India's sun care products market.

Key After Sun Care Products Company Insights

The after sun care product market is fragmented in nature. Major brands such as Neutrogena, Banana Boat, Nivea, and Hawaiian Tropic are some key competitors leading the landscape with their well-established product lines that include soothing gels, lotions, and creams specifically designed for post-sun exposure care. Alongside these companies, niche brands like Lotus Herbals, Burt’s Bees, and Sisley-Paris are gaining traction by focusing on natural and herbal formulations that resonate with environmentally conscious consumers. This fragmentation is further amplified by the entry of new players and startups that cater to emerging consumer trends, such as organic ingredients and multifunctional products.

Recent Developments

• In August 2024, San Diego-based skincare company Terns launched two innovative after-sun care products designed for outdoor enthusiasts: the EVERYDAY Daily After-Sun Care cream and the MAYDAY Intense After-Sun Relief gel cream. Both products feature the proprietary Sirenas Complex, derived from marine botanicals, which targets skin inflammation and oxidative stress caused by sun exposure. The EVERYDAY cream helps mitigate UV effects and environmental stressors while stimulating collagen production and improving skin elasticity through its blend of fatty acids, phytosterols, and nourishing oils. In contrast, the MAYDAY gel cream is formulated for rapid recovery from sunburn, offering a cooling sensation that reduces redness and irritation. It also contains similar protective ingredients and is designed to be cruelty-free, vegan, and free from parabens, phthalates, sulfates, and synthetic fragrances, making both products suitable for all skin types.

• In February 2024, Anessa, a Japanese brand, announced the launch of a multi-functional skincare serum designed specifically for after-sun care. This innovative product functions as an all-in-one toner, milky emulsion, and serum, making it suitable for application on both the body and face. It claims to provide UV protection during the day while simultaneously nourishing and repairing skin exposed to UV damage overnight. With this launch, Anessa aims to address the needs of consumers seeking effective solutions for maintaining skin vitality after sun exposure.

After Sun Care Products Market Report Scope

Global After Sun Care Products Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global after sun care products market report based on product, type, distribution channel, and region.

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Creams, Lotions, & Body Butter

  • Gels

  • Sprays

  • Balms

  • Others

• Type Outlook (Revenue, USD Million, 2018 - 2030)

  • Mass

  • Premium

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Supermarkets/Hypermarkets

  • Specialty Beauty Stores

  • Pharmacies/Drugstores

  • Online/E-commerce

  • Others

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • India

    • Japan

    • Australia

  • Central & South America

    • Brazil

  • Middle East & Africa

    • South Africa

    • UAE